7 Easy Ways To Spot Fad Diets

Written by Dr. Steve Chaney on . Posted in Issues, Obesity

The FTC Finally Targets Deceptive Advertising

Author: Dr. Stephen Chaney

Fad DietsI think it was P. T. Barnum who said “There’s a Sucker Born Every Minute”. That’s particularly true in the diet world where hucksters seem to be all around us – especially this time of year.

You’ve seen the weight loss ads touting:

  • Pills or powders that suppress your appetite or magically prevent you from absorbing calories.
  • Fat burners that melt the pounds away.
  • New discoveries (juices, beans, foods) that make weight loss effortless.
  • The one simple thing you can do that will finally banish those extra pounds forever.

You already know that most of those ads can’t be true. You don’t want to be a sucker. But, the ads are so compelling:

  • Many of them quote “scientific studies” to “prove” that their product or program works.
  • Their testimonials feature people just like you getting fantastic results from their program. [You can do wonders with “computer enhanced” photographs.]
  • Many of those products are endorsed by well known doctors on their TV shows or blogs. [It is amazing what money can buy.]

So it is easy to ask yourself: “Could it be true?” “Could this work for me?”

Fortunately, the Federal Trade Commission (FTC) has stepped up to the plate to give you some guidance. Just in time for weight loss season, they have issued a list of seven claims that are in fact too good to be true. If you hear any of these claims, you should immediately recognize it as a fad diet and avoid it.

7 Easy Ways To Spot Fad Diets

Here are the seven statements in ads that the FTC considers as “red flags” for fad diets that should be avoided:

  1. Causes weight loss of two pounds or more a week for a month or more without changing your diet and exercise routine.
  2. Causes substantial weight loss no matter what or how much you eat.
  3. Causes permanent weight loss without lifestyle change even after you stop using the product.
  4. Blocks absorption of fat or calories to enable you to lose substantial weight.
  5. Safely enables you to lose more than 3 pounds per week for more than 4 weeks.
  6. Causes substantial weight loss for all users
  7. Causes substantial weight loss by wearing a product on your body or rubbing it on your skin.

I’m sure you have heard some of these claims before. You may have actually been tempted to try the products or program. You should know that the FTC said that it considers these to be “Gut Check” claims that simply can’t be true.

Operation Failed Resolution

Unfortunately, the FTC guidelines didn’t exactly make it to the front page of newspapers and blogs. They weren’t featured in the network news shows. So the FTC went one step further. In a program called “Operation Failed Resolution”, the FTC:

  • Sent letters to 75 publisher and broadcasters asking them to review the FTC’s “Gut Check” claims when screening ads for publication.  The implication, of course, is that the publishers and broadcasters could be held liable for false advertising if they ignored the FTC guidelines in accepting advertisements.
  • On January 7, 2014 they initiated legal action against what they considered the four most outrageous weight loss claims. Those were:

Shake, Shake, Busted

Sensa, the company who’s ads claimed that you could just “shake, shake” their ‘fairy dust’ on your food and lose weight, was required to pay $26 million for unfounded weight loss claims and misleading endorsements (testimonials).

And, as for those clinical studies Sensa claimed to have had, the FTC alleged that one study was based on fabricated data, and the other two studies were equally flawed. The FTC also alleged that Sensa paid people for their testimonials.

Acai Nonsense

LeanSpa was fined $7 million for claiming that a mixture acai berry and a colon cleanse could help you lose weight. Among other things, the FTC prohibited LeanSpa from claiming that products were clinically proven to work when they are not.

Rub A Dub, Dub

L’Occitane was fined $450,000 for claiming that a skin cream called Almond Beautiful Shape would slim a person’s body “1.3 inches in just 4 weeks.”

HCG Deception

HCG Diet Direct was fined $3.2 million for claiming that human chorionic gonadotropin (HCG) plus a very low calorie diet could help you lose a pound a day. The FTC alleged that HCG had not been proven to provide any more weight loss than the low calorie diet alone. The FTC stated that HCG “has been falsely promoted for decades as a weight loss supplement.”

Don’t Wait For the FTC to Act

You probably recognize that there are a lot of other companies out there hawking similar products. There are lots of similar weight loss ads that seem just too good to be true. The FTC is watching them and will probably try to shut them down one by one. When the actions against these four companies were announced, the FTC said:

“We cannot comment on companies that either we haven’t brought an action against in the past or we aren’t announcing today, because our investigations are non-public. We do have other investigations going on in the health area, but we can’t identify the companies we’re investigating”.

The good news is that you don’t have to wait for the FTC to act. They have given you “7 Easy Ways To Spot Fad Diets”. All you need to do is to avoid diets that make those kinds of claims.

The Bottom Line

  • Don’t be a sucker. Don’t fall for those enticing weight loss ads that sound too good to be true. The FTC has given you 7 simple rules for identifying the weight loss products that you should avoid, based on the claims they make. I listed those at the beginning of the article.
  • The FTC has taken enforcement action against manufactures of appetite suppressants, acai berry weight loss products, HCG weight loss products and sliming creams for false advertising.
  • The Director of the FTC Bureau of Consumer Protection summed up the enforcement actions by saying “The chances of being successful just by sprinkling something on your food, rubbing cream on your thighs, or using a supplement are slim to none. The science just isn’t there.
  • There are no magical pills or potions that will make the pounds melt away. You need to change your diet, change your activity level and make significant lifestyle changes if you want to achieve long term weight control.

These statements have not been evaluated by the Food and Drug Administration. This information is not intended to diagnose, treat, cure or prevent any disease.

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Comments (2)

  • Valerie Burns

    |

    Hi Dr. Chaney!

    I love your “Tips”!
    I’d like to see your credentials of teaching at the medical school always listed. I love passing these on to people as I worked as a research assistant at the CU medical school here in Colorado and I trust your assessment of studies.
    THANK YOU!
    Valerie (I’m on Monday eve. calls)

    Reply

  • classificados gratis

    |

    I appreciate, result in I found exactly what I was taking a look
    for. You’ve ended my four day lengthy hunt!

    God Bless you man. Have a great day. Bye

    Reply

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Latest Article

One of the Little known Causes of Headaches

Posted August 15, 2017 by Dr. Steve Chaney

Your Sleeping Position May Be Causing Your Headaches!

Author: Julie Donnelly, LMT – The Pain Relief Expert

Editor: Dr. Steve Chaney

 

Can sleeping position be one of the causes of headaches?  

A Sleeping position that has your head tilted puts pressure on your spinal cord and will cause headaches. I’ve seen it happen hundreds of times, and the reasoning is so logical it’s easy to understand.

causes of headachesYour spinal cord runs from your brain, through each of your vertebrae, down your arms and legs. Nerves pass out of the vertebrae and go to every cell in your body, including each of your organs. When you are sleeping it is important to keep your head, neck, and spine in a horizontal plane so you aren’t straining the muscles that insert into your vertebrae.

The graphic above is a close-up of your skull and the cervical (neck) vertebrae. Your nerves are shown in yellow, and your artery is shown in red.  Consider what happens if you hold your head to one side for hours. You can notice that the nerves and artery will likely be press upon. Also, since your spinal cord comes down the inside of the vertebrae, it will also be impinged.

In 2004 the Archives of Internal Medicine published an article stating that 1 out of 13 people have morning headaches. It’s interesting to note that the article never mentions the spinal cord being impinged by the vertebrae. That’s a major oversight!

Muscles merge into tendons, and the tendons insert into the bone.  As you stayed in the tilted position for hours, the muscles actually shortened to the new length.  Then you try to turn over, but the short muscles are holding your cervical vertebrae tightly, and they can’t lengthen.

The weight of your head pulls on the vertebrae, putting even more pressure on your spinal cord and nerves.  Plus, the tight muscles are pulling on the bones, causing pain on the bone.

Your Pillow is Involved in Your Sleeping Position and the Causes of  Headaches

sleep left side

The analogy I always use is; just as pulling your hair hurts your scalp, the muscle pulling on the tendons hurts the bone where it inserts.  In this case it is your neck muscles putting a strain on your cervical bones.  For example, if you sleep on your left side and your pillow is too thick, your head will be tilted up toward the ceiling. This position tightens the muscles on the right side of your neck.

sleeping in car and desk

Dozing off while sitting in a car waiting for someone to arrive, or while working for hours at your desk can also horizontal line sleepcause headaches. The pictures above show a strain on the neck when you fall asleep without any support on your neck. Both of these people will wake up with a headache, and with stiffness in their neck.

The best sleeping position to prevent headaches is to have your pillow adjusted so your head, neck, and spine are in a horizontal line. Play with your pillows, putting two thin pillows into one case if necessary. If your pillow is too thick try to open up a corner and pull out some of the stuffing.

 

sleeping on stomachSleeping on Your Back & Stomach

If you sleep on your back and have your head on the mattress, your spine is straight. All you need is a little neck pillow for support, and a pillow under your knees.

Stomach sleeping is the worst sleeping position for not only headaches, but so many other aches and pains. It’s a tough habit to break, but it can be done. This sleeping position deserves its own blog, which I will do in the future.

 

Treating the Muscles That Cause Headaches

sleeping position causes of headachesAll of the muscles that originate or insert into your cervical vertebrae, and many that insert into your shoulder and upper back, need to be treated.  The treatments are all taught in Treat Yourself to Pain Free Living, in the neck and shoulder chapters.  Here is one treatment that will help you get relief.

Take either a tennis ball or the Perfect Ball (which really is Perfect because it has a solid center and soft outside) and press into your shoulder as shown.  You are treating a muscle called Levator Scapulae which pulls your cervical vertebrae out of alignment when it is tight.

Hold the press for about 30 seconds, release, and then press again.

Your pillow is a key to neck pain and headaches caused by your sleeping position.  It’s worth the time and energy to investigate how you sleep and correct your pillow.  I believe this blog will help you find the solution and will insure you have restful sleep each night.

Wishing you well,

Julie Donnelly

 

About The Author

julie donnelly

Julie Donnelly is a Deep Muscle Massage Therapist with 20 years of experience specializing in the treatment of chronic joint pain and sports injuries. She has worked extensively with elite athletes and patients who have been unsuccessful at finding relief through the more conventional therapies.

She has been widely published, both on – and off – line, in magazines, newsletters, and newspapers around the country. She is also often chosen to speak at national conventions, medical schools, and health facilities nationwide.

These statements have not been evaluated by the Food and Drug Administration. This information is not intended to diagnose, treat, cure or prevent any disease.

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