7 Easy Ways To Spot Fad Diets

Written by Dr. Steve Chaney on . Posted in Issues, Obesity

The FTC Finally Targets Deceptive Advertising

Author: Dr. Stephen Chaney

Fad DietsI think it was P. T. Barnum who said “There’s a Sucker Born Every Minute”. That’s particularly true in the diet world where hucksters seem to be all around us – especially this time of year.

You’ve seen the weight loss ads touting:

  • Pills or powders that suppress your appetite or magically prevent you from absorbing calories.
  • Fat burners that melt the pounds away.
  • New discoveries (juices, beans, foods) that make weight loss effortless.
  • The one simple thing you can do that will finally banish those extra pounds forever.

You already know that most of those ads can’t be true. You don’t want to be a sucker. But, the ads are so compelling:

  • Many of them quote “scientific studies” to “prove” that their product or program works.
  • Their testimonials feature people just like you getting fantastic results from their program. [You can do wonders with “computer enhanced” photographs.]
  • Many of those products are endorsed by well known doctors on their TV shows or blogs. [It is amazing what money can buy.]

So it is easy to ask yourself: “Could it be true?” “Could this work for me?”

Fortunately, the Federal Trade Commission (FTC) has stepped up to the plate to give you some guidance. Just in time for weight loss season, they have issued a list of seven claims that are in fact too good to be true. If you hear any of these claims, you should immediately recognize it as a fad diet and avoid it.

7 Easy Ways To Spot Fad Diets

Here are the seven statements in ads that the FTC considers as “red flags” for fad diets that should be avoided:

  1. Causes weight loss of two pounds or more a week for a month or more without changing your diet and exercise routine.
  2. Causes substantial weight loss no matter what or how much you eat.
  3. Causes permanent weight loss without lifestyle change even after you stop using the product.
  4. Blocks absorption of fat or calories to enable you to lose substantial weight.
  5. Safely enables you to lose more than 3 pounds per week for more than 4 weeks.
  6. Causes substantial weight loss for all users
  7. Causes substantial weight loss by wearing a product on your body or rubbing it on your skin.

I’m sure you have heard some of these claims before. You may have actually been tempted to try the products or program. You should know that the FTC said that it considers these to be “Gut Check” claims that simply can’t be true.

Operation Failed Resolution

Unfortunately, the FTC guidelines didn’t exactly make it to the front page of newspapers and blogs. They weren’t featured in the network news shows. So the FTC went one step further. In a program called “Operation Failed Resolution”, the FTC:

  • Sent letters to 75 publisher and broadcasters asking them to review the FTC’s “Gut Check” claims when screening ads for publication.  The implication, of course, is that the publishers and broadcasters could be held liable for false advertising if they ignored the FTC guidelines in accepting advertisements.
  • On January 7, 2014 they initiated legal action against what they considered the four most outrageous weight loss claims. Those were:

Shake, Shake, Busted

Sensa, the company who’s ads claimed that you could just “shake, shake” their ‘fairy dust’ on your food and lose weight, was required to pay $26 million for unfounded weight loss claims and misleading endorsements (testimonials).

And, as for those clinical studies Sensa claimed to have had, the FTC alleged that one study was based on fabricated data, and the other two studies were equally flawed. The FTC also alleged that Sensa paid people for their testimonials.

Acai Nonsense

LeanSpa was fined $7 million for claiming that a mixture acai berry and a colon cleanse could help you lose weight. Among other things, the FTC prohibited LeanSpa from claiming that products were clinically proven to work when they are not.

Rub A Dub, Dub

L’Occitane was fined $450,000 for claiming that a skin cream called Almond Beautiful Shape would slim a person’s body “1.3 inches in just 4 weeks.”

HCG Deception

HCG Diet Direct was fined $3.2 million for claiming that human chorionic gonadotropin (HCG) plus a very low calorie diet could help you lose a pound a day. The FTC alleged that HCG had not been proven to provide any more weight loss than the low calorie diet alone. The FTC stated that HCG “has been falsely promoted for decades as a weight loss supplement.”

Don’t Wait For the FTC to Act

You probably recognize that there are a lot of other companies out there hawking similar products. There are lots of similar weight loss ads that seem just too good to be true. The FTC is watching them and will probably try to shut them down one by one. When the actions against these four companies were announced, the FTC said:

“We cannot comment on companies that either we haven’t brought an action against in the past or we aren’t announcing today, because our investigations are non-public. We do have other investigations going on in the health area, but we can’t identify the companies we’re investigating”.

The good news is that you don’t have to wait for the FTC to act. They have given you “7 Easy Ways To Spot Fad Diets”. All you need to do is to avoid diets that make those kinds of claims.

The Bottom Line

  • Don’t be a sucker. Don’t fall for those enticing weight loss ads that sound too good to be true. The FTC has given you 7 simple rules for identifying the weight loss products that you should avoid, based on the claims they make. I listed those at the beginning of the article.
  • The FTC has taken enforcement action against manufactures of appetite suppressants, acai berry weight loss products, HCG weight loss products and sliming creams for false advertising.
  • The Director of the FTC Bureau of Consumer Protection summed up the enforcement actions by saying “The chances of being successful just by sprinkling something on your food, rubbing cream on your thighs, or using a supplement are slim to none. The science just isn’t there.
  • There are no magical pills or potions that will make the pounds melt away. You need to change your diet, change your activity level and make significant lifestyle changes if you want to achieve long term weight control.

These statements have not been evaluated by the Food and Drug Administration. This information is not intended to diagnose, treat, cure or prevent any disease.

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Comments (2)

  • Valerie Burns

    |

    Hi Dr. Chaney!

    I love your “Tips”!
    I’d like to see your credentials of teaching at the medical school always listed. I love passing these on to people as I worked as a research assistant at the CU medical school here in Colorado and I trust your assessment of studies.
    THANK YOU!
    Valerie (I’m on Monday eve. calls)

    Reply

  • classificados gratis

    |

    I appreciate, result in I found exactly what I was taking a look
    for. You’ve ended my four day lengthy hunt!

    God Bless you man. Have a great day. Bye

    Reply

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Epsom Salt Bath for Sore Muscles!

Posted November 21, 2017 by Dr. Steve Chaney

Epsom Salt – An Inexpensive “Miracle Cure”

Author: Julie Donnelly, LMT – The Pain Relief Expert

Editor: Dr. Steve Chaney

 

epsom salt bath for sore musclesAn Epsom Salt bath for sore muscles is an old remedy that until recently has been overlooked by modern medicine. For hundreds of years people have used Epsom salt baths for relieving sore muscles, healing cuts, drawing out inflammation, and treating colds.  To many people this has long been a miracle cure, the first “go-to” for pain relief. Research has proven why Epsom Salt works so well, and how to use it so you benefit the most.

Why An Epsom Salt Bath for Sore Muscles Works

Epsom Salt is a combination of magnesium and sulfate. When you are under stress – and who doesn’t have stress in their life – your body becomes depleted in magnesium. Magnesium is a key component in a mood-elevating chemical of the brain called serotonin. Serotonin creates relaxation and a feeling of calm, so it reduces stress, helps you sleep better, improves your ability to concentrate, and lessens the tension of irritability.  It is also a component in the production of ATP (adenosine triphosphate), which produces energy for the cells.

The magnesium in Epsom Salt regulates the activity of over 325 enzymes, helps prevent hardening of the arteries, and is beneficial for muscle and nerve function.  Sulfates improve the absorption of nutrients and flushes toxins out of the body.  All of this is why an Epsom salt bath for sore muscles works.

Massage and Epsom Salt – a “Marriage Made in Heaven!”

Every month I explain how massaging one area of your body will help eliminate or reduce pain. My book (see below) teaches many self-treatments for a long list of aches and pains. Massage has been proven to help with:

  • Joint pain
  • Stiffness
  • Muscle aches
  • Fibromyalgia
  • Insomnia
  • Sports injuries
  • TMJ
  • Headaches
  • and much, much more!

Massage will also force toxins out of your muscles and improve circulation.  Epsom Salt baths are beneficial after a massage because it will remove the toxins out of the body. In the past I had heard that a 15-minute bath was sufficient, but that has changed.  Recently I read an article that explained it takes 40 minutes of soaking to make the transfer complete. Toxins are drawn out and magnesium enters into the body

Self-Massage is Convenient and Easy-to-Do

It’s wonderful to go to a qualified massage therapist and relax while the spasms are worked out of your muscles. However, if you have a stressful job or you love to exercise, you can’t go to a therapist as frequently as you should.  That’s where self-massage becomes a life-saver.

pain free living book coverBefore relaxing in your Epsom salt bath, do the techniques demonstrated in my book, “Treat Yourself to Pain-Free Living” to release the spasms that are causing joint and muscle pain.

As you untie the “knots,” you are releasing toxins into your blood stream and lymphatic system.  A relaxing, 40-minute soak in a tub of comfortably hot water and 2 cups of Epsom Salt will eliminate the toxins from your body.

Life is more stressful than ever before, and you deserve a relaxing break.  Massage and Epsom Salt baths are the perfect beginning to a restful night’s sleep!  Plus, the benefits of both massage and Epsom Salt will improve your health and vitality.

Wishing you well,

Julie Donnelly

 

About The Author

julie donnelly

Julie Donnelly is a Deep Muscle Massage Therapist with 20 years of experience specializing in the treatment of chronic joint pain and sports injuries. She has worked extensively with elite athletes and patients who have been unsuccessful at finding relief through the more conventional therapies.

She has been widely published, both on – and off – line, in magazines, newsletters, and newspapers around the country. She is also often chosen to speak at national conventions, medical schools, and health facilities nationwide.

These statements have not been evaluated by the Food and Drug Administration. This information is not intended to diagnose, treat, cure or prevent any disease.

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