7 Easy Ways To Spot Fad Diets

Written by Dr. Steve Chaney on . Posted in Issues, Obesity

The FTC Finally Targets Deceptive Advertising

Author: Dr. Stephen Chaney

Fad DietsI think it was P. T. Barnum who said “There’s a Sucker Born Every Minute”. That’s particularly true in the diet world where hucksters seem to be all around us – especially this time of year.

You’ve seen the weight loss ads touting:

  • Pills or powders that suppress your appetite or magically prevent you from absorbing calories.
  • Fat burners that melt the pounds away.
  • New discoveries (juices, beans, foods) that make weight loss effortless.
  • The one simple thing you can do that will finally banish those extra pounds forever.

You already know that most of those ads can’t be true. You don’t want to be a sucker. But, the ads are so compelling:

  • Many of them quote “scientific studies” to “prove” that their product or program works.
  • Their testimonials feature people just like you getting fantastic results from their program. [You can do wonders with “computer enhanced” photographs.]
  • Many of those products are endorsed by well known doctors on their TV shows or blogs. [It is amazing what money can buy.]

So it is easy to ask yourself: “Could it be true?” “Could this work for me?”

Fortunately, the Federal Trade Commission (FTC) has stepped up to the plate to give you some guidance. Just in time for weight loss season, they have issued a list of seven claims that are in fact too good to be true. If you hear any of these claims, you should immediately recognize it as a fad diet and avoid it.

7 Easy Ways To Spot Fad Diets

Here are the seven statements in ads that the FTC considers as “red flags” for fad diets that should be avoided:

  1. Causes weight loss of two pounds or more a week for a month or more without changing your diet and exercise routine.
  2. Causes substantial weight loss no matter what or how much you eat.
  3. Causes permanent weight loss without lifestyle change even after you stop using the product.
  4. Blocks absorption of fat or calories to enable you to lose substantial weight.
  5. Safely enables you to lose more than 3 pounds per week for more than 4 weeks.
  6. Causes substantial weight loss for all users
  7. Causes substantial weight loss by wearing a product on your body or rubbing it on your skin.

I’m sure you have heard some of these claims before. You may have actually been tempted to try the products or program. You should know that the FTC said that it considers these to be “Gut Check” claims that simply can’t be true.

Operation Failed Resolution

Unfortunately, the FTC guidelines didn’t exactly make it to the front page of newspapers and blogs. They weren’t featured in the network news shows. So the FTC went one step further. In a program called “Operation Failed Resolution”, the FTC:

  • Sent letters to 75 publisher and broadcasters asking them to review the FTC’s “Gut Check” claims when screening ads for publication.  The implication, of course, is that the publishers and broadcasters could be held liable for false advertising if they ignored the FTC guidelines in accepting advertisements.
  • On January 7, 2014 they initiated legal action against what they considered the four most outrageous weight loss claims. Those were:

Shake, Shake, Busted

Sensa, the company who’s ads claimed that you could just “shake, shake” their ‘fairy dust’ on your food and lose weight, was required to pay $26 million for unfounded weight loss claims and misleading endorsements (testimonials).

And, as for those clinical studies Sensa claimed to have had, the FTC alleged that one study was based on fabricated data, and the other two studies were equally flawed. The FTC also alleged that Sensa paid people for their testimonials.

Acai Nonsense

LeanSpa was fined $7 million for claiming that a mixture acai berry and a colon cleanse could help you lose weight. Among other things, the FTC prohibited LeanSpa from claiming that products were clinically proven to work when they are not.

Rub A Dub, Dub

L’Occitane was fined $450,000 for claiming that a skin cream called Almond Beautiful Shape would slim a person’s body “1.3 inches in just 4 weeks.”

HCG Deception

HCG Diet Direct was fined $3.2 million for claiming that human chorionic gonadotropin (HCG) plus a very low calorie diet could help you lose a pound a day. The FTC alleged that HCG had not been proven to provide any more weight loss than the low calorie diet alone. The FTC stated that HCG “has been falsely promoted for decades as a weight loss supplement.”

Don’t Wait For the FTC to Act

You probably recognize that there are a lot of other companies out there hawking similar products. There are lots of similar weight loss ads that seem just too good to be true. The FTC is watching them and will probably try to shut them down one by one. When the actions against these four companies were announced, the FTC said:

“We cannot comment on companies that either we haven’t brought an action against in the past or we aren’t announcing today, because our investigations are non-public. We do have other investigations going on in the health area, but we can’t identify the companies we’re investigating”.

The good news is that you don’t have to wait for the FTC to act. They have given you “7 Easy Ways To Spot Fad Diets”. All you need to do is to avoid diets that make those kinds of claims.

The Bottom Line

  • Don’t be a sucker. Don’t fall for those enticing weight loss ads that sound too good to be true. The FTC has given you 7 simple rules for identifying the weight loss products that you should avoid, based on the claims they make. I listed those at the beginning of the article.
  • The FTC has taken enforcement action against manufactures of appetite suppressants, acai berry weight loss products, HCG weight loss products and sliming creams for false advertising.
  • The Director of the FTC Bureau of Consumer Protection summed up the enforcement actions by saying “The chances of being successful just by sprinkling something on your food, rubbing cream on your thighs, or using a supplement are slim to none. The science just isn’t there.
  • There are no magical pills or potions that will make the pounds melt away. You need to change your diet, change your activity level and make significant lifestyle changes if you want to achieve long term weight control.

These statements have not been evaluated by the Food and Drug Administration. This information is not intended to diagnose, treat, cure or prevent any disease.

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Comments (2)

  • Valerie Burns

    |

    Hi Dr. Chaney!

    I love your “Tips”!
    I’d like to see your credentials of teaching at the medical school always listed. I love passing these on to people as I worked as a research assistant at the CU medical school here in Colorado and I trust your assessment of studies.
    THANK YOU!
    Valerie (I’m on Monday eve. calls)

    Reply

  • classificados gratis

    |

    I appreciate, result in I found exactly what I was taking a look
    for. You’ve ended my four day lengthy hunt!

    God Bless you man. Have a great day. Bye

    Reply

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Latest Article

How to Choose the Right Pillow

Posted April 17, 2018 by Dr. Steve Chaney

Wake Up Each Morning Pain Free

Author: Julie Donnelly, LMT – The Pain Relief Expert

Editor: Dr. Steve Chaney

 

how to choose the right pillow without headachesThe way you sleep is often a key to discovering the cause of headaches and more. If you wake up with neck pain, a headache, or you suffer from ringing in your ears, dizziness, or ear pain, there is a good possibility that it may be caused by the way you are sleeping. Your pillow may be the culprit.  But if you need to know how to choose the right pillow for you, it’s easy.   It just takes a little “investigation.”

 

How to Choose the Right Pillow if You Sleep On Your Side

Your head, neck, and spine need to always stay in a nice straight line, just as it is when you are standing up, but that takes a little thought and understanding of the way you sleep.  So, get comfy in your bed and then notice how your head is resting.

how to choose the right pillow to sleep painfreeIf you sleep on your side, your pillow needs to be just the right size, so your head doesn’t point down toward the mattress (your pillow is too soft) or up to the ceiling (your pillow is too thick). Either of these positions will make the muscles on the side of your neck stay in the contracted position for hours and pull your vertebrae in that direction, especially when you try to turn over to your other side.

Your SCM Muscle May Cause Serious Problems

You also need to notice if you turn your head a bit, especially if you are turning into your pillow or turning your head up toward away from your pillow. In either of these two cases you will be causing your sternocleidomastoid (SCM for short) to be held shortened for hours.

Your SCM originates on your collarbone and inserts into the bone behind your ear.  When it contracts you turn your head to the opposite side. However, if the muscle is tight (for example, when you’ve held your head turned toward one side for an extended period of time) and then you bring your head back so you are facing forward, the tight muscle will pull on the bone behind your ear and cause havoc.

The symptoms for a tight SCM are tinnitus (ringing in the ear), dizziness, loss of equilibrium, ear pain, headaches, pain in the eye and around the skull, pain at the top of the head, and even pain in the throat. Amazing! What’s even more amazing is that it’s rare that this muscle is considered when a medical professional is searching for the cause of your symptoms.

These are the things to know when considering how to choose the right pillow if you sleep on your side.

How To Choose The Right Pillow If You Sleep On Your Back

how to choose the right pillow for sleeping on your backIf you sleep on your back, your head should be on the mattress (not propped up with a pillow) and you should have a tiny support (like a folded washcloth) under your neck.  Or, you can have a wedge pillow that starts at your mid-back and gently raises your entire trunk and head up while still allowing your head and back to be in a straight line.

It’s always a challenge for people who toss and turn during the night, sometimes on their side and sometimes on their back.  The best thing I’ve found for this situation is to have the pillow below shoulder level so when you turn on your side your shoulder will automatically slide to the edge of the pillow while still supporting your head properly, and when you turn onto your back, the pillow will start at shoulder level so your head and neck are supported, but your head is being pushed in a way that causes your chin to move down to your chest.

hip pain causes and treatment pain freeIt’s tricky, but I can personally attest to the fact that it will work.  I can always tell when I’ve had my head tilted (I toss and turn during the night) because I will wake with a headache. When that happens I’m grateful that I know how to self-treat the muscles of my neck and shoulders so the headache is eliminated quickly.  If you already have Treat Yourself to Pain Free Living,  you can self-treat all your neck and shoulder muscles to release the tension.

How To Choose The Right Pillow If You Sleep On Your Stomach

If you sleep on your stomach, this is the one position that is so bad that it behooves you to force yourself to change your position. Your head is turned to the side and held still for hours, putting a severe strain on all your cervical and upper thoracic vertebrae. Not only will this cause headaches, tinnitus, and a list of other pains, but it can cause problems down your entire spine. It can also impinge on the nerves that pass through the vertebrae on their way to your organs.

If you do sleep that way, let me know and I’ll give you some suggestions that work to change your habit of sleeping. It takes time and energy, but the results are worth the effort.

In every case, the way you sleep may cause neck pain that won’t go away until the pillow situation is resolved.

Now you should know how to choose the right pillow for the way you sleep.

Wishing you well,

Julie Donnelly

About The Author

julie donnelly

Julie Donnelly is a Deep Muscle Massage Therapist with 20 years of experience specializing in the treatment of chronic joint pain and sports injuries. She has worked extensively with elite athletes and patients who have been unsuccessful at finding relief through the more conventional therapies.

She has been widely published, both on – and off – line, in magazines, newsletters, and newspapers around the country. She is also often chosen to speak at national conventions, medical schools, and health facilities nationwide.

These statements have not been evaluated by the Food and Drug Administration. This information is not intended to diagnose, treat, cure or prevent any disease.

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